Digitalisation presents companies with the challenge of having to provide customer-oriented services at ever shorter intervals, and to do so with increasing quality requirements and at competitive prices. The healthcare system and in turn the private health insurance providers are also affected by this development.
In addition, the market is changing, and what’s more, the demands of policyholders on their private health insurance provider are changing too. Policyholders are not longer happy with just receiving reimbursement for the bills they submit in case of illness. They are demanding tangible added value through customised and flexible supply options. These can be created, for example, through customer-oriented services such as mobile and digital solutions or self-services for the settlement of insurance matters.