Digital Commerce

A forward-looking approach to retail

Change is a constant – the market is where the true challenge lies

The world has changed – and the retail sector is constantly moving with the times. Competition is everywhere to be found. Retailers compete for time, compete to offer the widest assortment of products, compete to deliver the most personalised and unique experience and compete to supply customers. Nothing works without digitalisation, certainly not in the commerce space. Marketing and sales strategists are now asking the following question: How can we offer unique experiences every time and do this better than the competition? At the same time, IT managers are eager to find out what the best tools and infrastructure are to deliver such an experience.

Digital Commerce Study 2023

Quo Vadis Digital Commerce: What do consumers need and how should companies act now?

Our latest digital commerce study shows trends, uncovers valuable differences between the perceptions of customers and companies and offers you concrete recommendations for optimising the customer experience. In doing so, it looks at the retail and financial services industries with a clear distinction.

To the Retail Study To the Finance Study

Digital commerce is an issue that concerns all industries

Across all sectors and industries, the digitally controlled, cross-channel buying and selling of goods and services is an important topic within the business world. Whether you’re talking about B2B or B2C, customers are looking for products and services. They do not think in terms of channels, which is why it is all the more important for sellers to create a positive customer experience during the purchasing process and beyond. It’s all about having the right strategy and the right technologies.

Going beyond omnichannel

Unified Commerce

To begin with, we’ll focus our attention on e-commerce. There are different types of commerce. What does this mean, and how does this impact you?

Responsible. Forward-looking. Committed.

Sustainability

Sustainability is an issue that all companies are thinking about, regardless of what sector or field they operate in. Foster sustainability and decarbonisation and identify and exploit the potential they offer in terms of efficiency and productivity gains.

Use touchpoints – increase customer satisfaction

Digital Car Sales

Online sales of new vehicles are growing all the time in Germany. Actively shape the digital customer journey of your automotive customers.

Customer Experience

Marketing Automation and personalisation

Use hyperpersonalisation as an efficient, targeted and service-oriented approach to accompany your customers along their journey.

Team up with us to create the perfect digital shopping experience!

To be profitable in digital business over the long term, all processes must be geared towards the needs of your customers. As well as providing professional and industry-specific advice on your digital commerce strategy, our adesso experts also supply the right platforms to meet your company’s unique requirements – for both B2C and B2B commerce. Put your trust in adesso’s many years of experience and full range of expertise we draw on to meet your exact requirements.

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A selection of our testimonials

Learn more about our projects and get an inside look into how we work. Our customers include bofrost* and CHRIST seit 1863.

Onlineshop as a surfing paradise Learn more

Developing a POS app Learn more

Creating a digital shopping experience Learn more

An overview of our other core services

Jemand hält Schraubenschlüssel in der Hand

Variant management

Configuring individual product variants and automating order processing with adesso to meet the challenges you face.

Customer acquisition and retention

Customer retention is one of the key tasks of marketing and sales. That’s because loyal customers offer the promise of a steady stream of sales and are happy to recommend your company to others.

User Experience & Brand Strategy

How can you build a long-term relationship with your customers based on the initial experience at the touchpoint? And how can you make the brand experience uniform and consistently engaging? We have the right answers for you.

Digital customer interfaces

Upgraded customer interfaces, increased customer loyalty and reduced readiness of customers to switch: improve your customer experience with highly personalised communication solutions and digital sales models. Here is an example from the banking world.

Product configuration

Deliver an innovative, long-lasting shopping experience by offering your customers the simplest and most user-friendly product configuration possible. What does this look like in practice?

IoT4Retail

Whether you’re talking about a smart shop, boosting production or autonomous driving, the Internet of Things is becoming increasingly important in the retail space. How can you benefit from this?

Influencer Marketing

Influencer marketing is a hot topic at the moment. According to a number of studies, over 80 per cent of companies plan to include influencer marketing in their strategy. Are you one of them? Our subsidiary, Reachbird, demonstrates a professional approach to influencer marketing that delivers results.

adesso blogs about the topic of commerce

From unified commerce to composable commerce - from digital commerce to e-commerce: In our blog articles we take a close look at the entire spectrum of commerce.

Top-level performance as part of the partner network

As an expert in digital business, adesso combines technological expertise with specialist industry knowledge. Our work is based on pronounced customer orientation. We work together with a large number of renowned partners to meet this commitment each and every day.

commercetools

Do you have any questions?

Would you like to learn more about digital commerce, do you have any questions about our services, or would you like to know what options you have to provide your customers with a unique shopping experience? Then get in touch with us.

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