Our latest Digital Commerce Study shows trends, uncovers valuable differences between the perceptions of customers and companies, and offers you concrete recommendations for optimizing the customer experience. In line with our focus on "Digital Commerce," this year for the first time we are concentrating on three central topics:
Respondents included over 1000 Consumers
Employees of 500 different retail companies
Of which 49 % are decision makers
The result of the 2023 study is a detailed and exciting comparison between customers on the one hand and companies on the other. There are harmonious overlaps on some points, but there are also divergent views on some topics. In our current digital commerce study, we take a detailed If you are aware of these gaps, you can use them to optimise the customer journey and ultimately create a relevant competitive advantage for your company.
Would you like to learn more about digital commerce, do you have any questions about our services, or would you like to know what options you have to provide your customers with a unique shopping experience? Then get in touch with us.