Using agile processes to optimise recruiting and onboarding

VPV Versicherungen

Employee recruitment

But attractive and excellent

"Our insurance group is undergoing a brand transformation process that combines tradition and modernity. With its new positioning and brand design, VPV is taking on the challenges of the times. Whether customer centricity, innovative ability or new approaches in recruiting and the permanent support of sales employees - the AREA recruiting and development process is at the heart of our brand-centred implementation. I am very proud of the team performance within VPV and would like to thank adesso for their IT and insurance expertise and competent support."

Background

In addition to conventional job advertisements, recruiting in the insurance sector takes place on job portals, either via direct recruitment on social media or, in many cases, through employee recommendations. The problem is that using the recruiting methods described here, an emotional bond with the company and its values is often not satisfactorily created.

Challenge

Adequately filling vacant positions is not easy in times where skilled workers are in short supply, something that is also being felt in the insurance industry. This gave rise to the idea of using the concept of the customer journey to attract new workers, in other words to be even more customer-centric in the recruiting process and treat applicants like customers.

Solution

VPV Versicherungen is taking a different approach to recruiting sales staff. It uses a platform and a digital messenger to reach talented sales workers and puts the focus squarely on them from day one. This all initially began as a project with the working title ‘Future Team’, going on from there to become an award-winning success in the form of the AREA Talent Journey. VPV employed innovative, agile methods to develop AREA. The centrepiece of AREA is Trust-IT-Box, a GDPR-compliant messenger service.

Result

>> An incredibly good team dynamic developed. Of course, it was primarily about the content, but the teamwork was fascinating. Everyone was on an equal footing, hierarchies didn't play a role.

Ingo Gregus | Director Business Development Digital Experience adesso SE

AREA has been in use since April 2022. The statistics show that the work for the tool has paid off.

25 per cent more new hires
Over 300 interactions with prospective candidates in the first six months after launch
Almost 90 per cent of candidates come for a personal interview
A quarter of candidates come to direct contract negotiations

VPV also won the German Brand Award 2023 in the ‘Employer Branding Activities and Campaigns’ category with the AREA HR project. Further information can be found in our press release adesso congratulates customer VPV Versicherungen on winning the German Brand Award 2023.

The adesso services at a glance:

Consultancy, idea development and technical implementation of the Talent Journey
Integration of Sharepoint
Implementation of the Trust IT Box
Project implementation according to the Google Design Sprint method

Founded in 1827 with main offices in Stuttgart and Cologne, VPV Versicherungenis a modern financial services company with more than 190 years of experience. With over 1,000 employees in the office and in the field, VPV offers its clients a full range of insurance and other services, also in collaboration with strong partners. With total assets of more than €8.2 billion, VPV is a medium-sized German insurance company.

Do you have any questions?

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Director Business Development Digital Experience adesso SE Ingo Gregus +49 231 7000-7000