Employees during a client consultation

SAP Customer Experience (CX)

For outstanding customer experiences

An optimal customer-centric approach requires professional Customer Experience Management (CXM)

Companies can only achieve a high level of customer satisfaction through perfect cooperation between marketing, sales and service. And this is a question of professional data management and seamless customer processes. SAP Customer Experience (formerly SAP C/4 HANA) combines all SAP solutions for commerce, marketing, sales and service into one intelligent unit and provides you with professional customer experience management.

The customer journey does not start when customers pick out products or end when they click ‘Order’. Every interaction with prospective customers must be tailored to their needs as best as possible in order to establish a long-term customer relationship with them. In addition, customers must be free to decide which information and transaction is of interest to them. For this reason, you can rely on the customer experience of the adesso group. The cloud-based solutions of SAP CX (C/4HANA) are designed to meet the highest demands in terms of customer satisfaction: for many industries and characteristics of SMEs and large companies, nationally and globally.

adesso has reached the highest SAP partner level in the area of SAP Customer Relationship Management with "Expert".

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Securing customer data, strengthening customer relationships

The experience should be personal, individual and above all intuitive – from marketing and sales to purchasing and subsequent service. For this to happen, strategy and technology must be perfectly matched and seamlessly integrated into your company’s system landscape and all other customer touchpoints. This involves the interests of end consumers and the requirements of B2B customers alike. If customers have extraordinary experiences in a smooth customer experience, they feel well looked after and build a deep emotional bond with the brand.

The solutions in detail

  • Improve purchase processes, increase conversions and sales, and optimise your customers’ shopping experience across channels, languages and countries.

  • Attract potential customers and turn them into loyal ones. You can manage and process the corresponding data without silos, and remain compliant with data privacy policies and context-related. In addition, pave the way for the seamless experience, from the first request for information to the long-term customer relationship.

  • Help your sales staff better understand your customers, forecast trends and make timely decisions – from anywhere, at any time.

  • Proper service does not end with the purchase. It is available to customers everywhere and at any time. What is required for this? The right end-to-end service platform.

  • Quantify customer satisfaction, understand customer needs and wishes, and develop the appropriate and necessary measures in a targeted manner.

The SAP Service Cloud – what it’s really about

Customers deserve professional service. It is the final piece in the puzzle of a company’s path to success. Thanks to its intuitive user interface, extensive configuration and scaling options and the constant addition of the latest technologies and trends, SAP Service Cloud is the perfect fit for any company.

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