Addressing the right person with the right topic at the right time: This has always been the mantra of successful sales staff, even in pre-digital times. Technological developments in recent years and decades have not changed that at all. What has changed, however, are the tools available to sales experts. Salesforce Einstein is an AI application that helps employees complete sales processes more quickly and accurately, and with a higher degree of automation. From finding new potential customers to evaluating customers to managing the sales pipeline: Einstein provides support for all sales tasks. That leaves you to focus on what no AI can do: creating and cementing relationships between people.
Einstein - your sales assistant.
Salesforce Einstein helps your business sell products and services more intelligently. The system recognises new relationships, new opportunities and new potential in existing data. The AI application provides a new insight and overview. And it takes care of routine tasks, allowing sales experts to spend more time with the customer – and less time on administration. Even early on in the sales process, Einstein helps to evaluate leads on the basis of comparative data and customer histories. Sales staff can thus focus directly on the promising cases. This is because Salesforce Einstein accompanies potential customers throughout the entire acquisition process and gives the seller recommended next steps. In day-to-day work, Salesforce Einstein is available to sales and service staff as an assistant. The AI solution automatically logs e-mails, phone calls, service requests and website visits. Einstein even recognises dissatisfied customers in the mass of communication by rating the customer’s mood based on their tone or choice of words. Critical cases are automatically assigned a higher priority by the AI solution. Einstein also provides sales managers with more transparency: The application automatically generates forecasts and summarises information in the form of dashboards. Managers can see all parameters at a glance and can intervene in a timely manner in the event of problems.
