Salesforce Marketing Cloud

The comprehensive solution for intelligent 1:1 customer journeys

Increase your marketing potential with the Salesforce Marketing Cloud

In today's world, marketers face the challenge of creating personalised and consistent customer experiences across all channels. The Salesforce Marketing Cloud offers powerful tools and functions that enable you to better understand your customers and interact with them more effectively.

With the Salesforce Marketing Cloud, market leader Salesforce offers a holistic marketing suite for marketing teams who want advanced features that are easy to use and grow with the business. From automation and reporting to interactivity and artificial intelligence, marketers in medium-sized and large companies have access to tools that enable them to manage large target groups and create highly personalised customer journeys.

What is the Salesforce Marketing Cloud?

The Salesforce Marketing Cloud is the world's leading platform for customer loyalty. With a wide range of functions, it supports marketing teams in the realisation of cross-channel campaigns - from classic email marketing to highly personalised 1:1 communication in real time. By combining all CRM data collected and merged in your sales, (e-)commerce, service or marketing departments, you gain a unique 360-degree view of your customers and can intelligently decide how to personalise their customer journey.

The strength of the Salesforce Marketing Cloud lies in its open approach, which enables seamless integration into existing system and process landscapes. By using innovative marketing tools, including artificial intelligence, companies can precisely design the interaction points along the customer journey and thus create relevant customer experiences. The Salesforce Marketing Cloud thus acts as the central building block of a modern marketing technology stack that enables companies to effectively optimise their marketing strategies and continuously increase customer engagement.

Maximise your marketing potential

Implementing and optimising the Salesforce Marketing Cloud can be a complex and time-consuming challenge for internal marketing teams. Our experienced Salesforce team at adesso supports you in efficiently introducing the Marketing Cloud and seamlessly integrating it into your processes. In doing so, we rely on proven methods and adapt these flexibly to your specific requirements.

As a long-standing Salesforce partner, we offer you:

Configuration of all Salesforce Marketing Cloud products by our certified team

						Use of own project accelerators, e.g. for consent management and event management
				

						Predefined training and counselling packages such as health checks and impulse workshops
				

Specialist advice with own campaign catalogues

Operational campaign implementation ("Campaigning-as-a-Service")

Our team speaks the language of marketing and sales. If required, we can add best-of-breed experts from adesso, such as Creative Services or Customer Experience Consultancy, to provide you with holistic support. Find out how adesso can help you realise the full potential of your Salesforce Marketing Cloud. Contact us for a personalised consultation and collaboration.

With adesso, everything from a single source and in the best hands

adesso is a certified Salesforce partner with several Level II specializations. Our team also has more than 170 individual certifications, including Architect, Developer, (Technical) Consultant and Admin. Take a look at our listing on the Salesforce AppExchange to learn more about our expertise and specializations and read customer reviews.

Marketing Cloud: Our specializations

						Customer Data Platform
						Creation of a single source of truth across multiple data sources to form intelligent segments.
				

						Marketing Cloud Personalization
						Real-time personalization of content and offers on websites based on user behavior.
				

						Marketing Cloud Engagement
						Increasing the conversion rate through cross-channel and automated B2C marketing campaigns.
				

						Marketing Cloud ​Account Engagement​
						Automated lead qualification with system-supported scoring and grading for multi-level B2B email campaigns.
				

						Marketing Cloud Intelligence
						Campaign analysis to measure success, e.g. based on open/click rates and conversion rates.
				

						Loyalty Management
						Deepening customer relationships by creating personalized loyalty programs.
				

Extract from our Marketing Cloud reference customers

B2B-Marketing mit Salesforce Account Engagement

(formerly Pardot)

Pardot is the specialised solution for automating B2B marketing and bundles marketing and sales on a single platform. Fully integrated into the Salesforce CRM platform, it offers B2B marketing teams numerous functions for content marketing, account-based marketing, lead nurturing, lead scoring and much more.

Using templates and intuitive tools, you can easily create personalised emails, branded landing pages and interactive forms to capture new leads.

Gated content, webinars and events, multi-stage email campaigns, progressive profiling, lead scoring - these are all typical tactics in B2B marketing. Pardot supports you with templates, functions and out-of-the-box connectors. And with the help of engagement metrics, marketing and sales have insight into the quality of a lead at all times and work hand in hand to accelerate the closing of sales.

Get started with the Salesforce Data Cloud

Manage customer data effectively

In addition to the Salesforce Marketing Cloud, discover the diverse possibilities of the Data Cloud. With our integrated solutions, you can not only optimise your marketing strategies, but also use valuable data for personalised customer interactions. Find out more about the Data Cloud and the benefits for your company.

Do you have any questions?

Let us discuss how we can work together to implement your project. I look forward to being able to meet with you.

Business Development Salesforce DACH Laura Witte +43 664 5345004 laura.witte@adesso.at