Experience a day full of valuable insights and networking opportunities at the adesso CX {Day} followed by the MarTech{Night}! The topics of the day are content, data and AI, and the event offers you a unique opportunity to learn from leading companies. The day is divided into two exciting topics that will provide you with both theoretical knowledge and practical experience.
Events
05.05.2025 - Hauptzollamt Hamburg-Speicherstadt, Alter Wandrahm 19-20, 20457 Hamburg
Customer Experience {Day}
Fusion of Content, Data & AI
How companies are developing
Immerse yourself in the world of customer experience management and be inspired by inspiring customer projects. In the afternoon, renowned companies will present their success stories. The building society Schwäbisch Hall will talk about omnichannel marketing, while the Steigenberger Hotel Group will present its realignment of marketing and e-commerce. Further exciting presentations will be given by BVB, Douglas and Em-eukal. Take this opportunity to gain valuable insights and exchange ideas with experts.
Agenda
15:00 hrs | Get-Together
- Welcome and networking with coffee and snacks
15:30 hrs | It Depends on the Ands: 42 principles for successful digitization projects
- Christian Peter, Author
16:00 hrs| Marketing Automation as the Key to Customer Loyalty
- Jannik Töppel - Bausparkasse Schwäbisch Hall
16:30 hrs| Realignment of Marketing and E-Commerce
- Anna-Lena Schulze - Steigenberger Hotel Gruppe
17:00 hrs | With Passion and Customer Focus
- Alexander Mühl - BVB
17:30 hrs | The Omnichannel Revolution: Perfect message, perfect timing
- Martin Slawik - Douglas
18:00 hrs | 100 years of Em-eukal or: How to rejuvenate a brand
- Luisa Scheuerbrand - Em-eukal
18:30 hrs | Conclusion and networking
From 19 hrs | Start of the adesso MarTech{Night} with vino and chips!
Register now!
The first 50 people to come to the authors' table at Customer Experience {Day} will receive a free hardcover version of Christian Peter book “It Depends on the Ands: 42 Principles for Successful Digitization Projects”.
By registering for CX {Day}, you are automatically registered for our evening event MarTech{Night} with chips & vino.
>> Register now
MarTech{Night}
Follow us afterwards into the party night of MarTech{Night} with exciting insights, inspiring conversations and, of course, lots of networking. And because good ideas are best developed over good food, there will be chips & vino.