adesso wins two German Brand Awards for “100 years of Em-eukal” anniversary campaign

A century of company history staged as 100 years of humanity, emotions and pop culture – this was the approach chosen by the social media team of adesso’s Digital Experience business unit, which has around 400 employees, for the anniversary campaign of the cough drop brand Em-eukal. The adesso team and SOLDAN Holding + Bonbonspezialitäten GmbH, which jointly designed and implemented the “100 years of Em-eukal” campaign, have now received two awards at the German Brand Award ceremony. The participants were honoured in the categories “Excellence in Brand Strategy and Creation – Brand Communication Social Media” and “Brand Strategy and Creation – Brand Revival of the Year”.

The “Rat für Formgebung” design council and the German Brand Institute recognise unique brands and brand makers with the German Brand Award once a year. The institutions are supported by a high-calibre jury of independent, interdisciplinary experts from the world of companies, science, consulting, services and agencies. The “100 years of Em-eukal” campaign came out ahead in a strong field of participants with over 1,300 entries from 19 countries. The jury highlighted that the campaign’s innovative strategy impressively illustrates how tradition and innovation can be successfully integrated. At the same time, the campaign set new standards in brand communication.

The festive award ceremony took place on 13 June 2024 at the Uber Eats Music Hall in Berlin. Madelaine de Nève, Teamlead Social Media, and Marcel Witczak, Senior Consultant responsible for the campaign, accepted the awards together with Melanie Schneble and Luisa Scheuerbrand from SOLDAN.

“Our success at the German Brand Awards shows how important it is to work together in a spirit of trust. The key factors were transparent planning and our shared passion for the idea. The awards are a well-deserved recognition of our joint efforts,” explained Naomi Brenner, who managed the project on the adesso side.

Naomi Brenner, Senior Consultant in the adesso Digital Experience business unit, was the project manager responsible for the "100 years of Em-eukal" anniversary campaign. (Source: adesso)

The adesso and SOLDAN team are delighted with the award. From left to right: Madelaine De Nève, adesso, Marcel Witczak, adesso, Luisa Scheuerbrand, SOLDAN, and Melanie Schneble, SOLDAN (Source: SOLDAN / adesso and TBD)

The "100 years of Em-eukal" campaign is based on motifs deeply rooted in pop culture. (Source: SOLDAN / adesso and TBD)

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