The digital transformation of the media industry is well and truly underway. As the level of digitalisation in the industry increases, so too does demand for consulting services, which is why the IT service provider adesso has now expanded its offer for the target industry "media and entertainment". adesso has already attracted a range of new media customers including the Rheinische Post (RP Digital GmbH) and the Neue Osnabrücker Zeitung (NOZ Digital GmbH).
New business model: subscription system moving to the forefront as a source of income
The established structure of the media industry of print, radio and TV is breaking apart, with media companies becoming all-media providers where text, image, audio and video content production is a largely digital process. Media users of today expect content to be available across all devices, ready to be consumed in any situation and at any time of day. As a result, digital subscription models are becoming increasingly important, alongside traditional advertising income. Media users are turning into regular consumers, whose usage patterns generate personal data that can be analysed and utilised to optimise and customise content.
Strategic consulting and software development for the new age of media
For a data-focused service provider such as adesso, these kinds of business models are a perfect match for its consulting and software development expertise. In this industry, adesso provides strategic guidance to deliver tailor-made customer relationship and content management systems as well as customised digital experience and customer data platforms to media companies. adesso also helps publishing companies as well as TV and radio broadcasters to provide custom content to their target audience through the right channels. Rather than data simply being collected, appropriate data strategies help to ensure that data is utilised in a financially viable manner on the basis of cloud-based marketing services. adesso’s specialist knowledge in cloud services, AI and data and analytics provides expert insight into correlations and enables end-to-end processes to be developed to expand existing business models or open up new, more successful lines of business.
