adesso congratulates customer VPV Versicherungen on winning the German Brand Award 2023

The German Brand Award makes brand success visible. The latest example of this is adesso’s customer VPV, whose HR project AREA has just helped it win the Award for Excellence in Brand Strategy and Creation 2023 in the “Employer Branding Activities and Campaigns” category. adesso supported VPV in this endeavour as its digitalisation partner and congratulates the company on this special recognition of its brand.

VPV’s AREA project describes the agile process aimed at optimising recruitment, onboarding and agency development in VPV’s sales organisation. Using design thinking methods, the career path for sales professionals at VPV was completely overhauled in collaboration with adesso and aligned with the insurer’s brand values. The judging panel for the German Brand Award 2023 praised the new approach for “focusing on the needs of applicants without losing sight of the brand or the people”.

When developing AREA, VPV employed innovative and agile methods together with its consultant and digitalisation partner adesso, which supported the project from the outset in terms of both strategy and content. The centrepiece of AREA, the GDPR-compliant messenger service “Trust-IT-Box”, was also developed with the help of digital experience experts from adesso.

Dietmar Stumböck, member of VPV’s Executive Board with responsibility for sales, is delighted about the honour: “Our insurance group is undergoing a brand transformation process that combines the traditional and the modern. With its new positioning and new brand design, VPV is rising to the challenges of today’s world. Be it customer centricity, innovative capability or new ways to hire and continuously support sales professionals, the AREA recruitment and development process is at the heart of our brand-centric activities. I am very proud of what the team at VPV has achieved, and I would like to thank our partner adesso for skilfully supporting us with its impressive IT and insurance expertise.”

Dietmar Stumböck, member of VPV’s Executive Board with responsibility for sales, is delighted about the honour: “I am very proud of what the team at VPV has achieved, and I would like to thank our partner adesso for skilfully supporting us with its impressive IT and insurance expertise.” (Copyright: VPV)

German Brand Award

The winners of the German Brand Award 2023 were crowned at a ceremony in Berlin on 15 June. The competition is open to companies, agencies, service providers and marketeers, as well as non-commercial and government organisations from all sectors around the world. The entrants are selected by the expert committees of the German Design Council. The judging panel and organisers are independent, and the assessment criteria are communicated openly. The more than 1,200 submissions each year and the positive response from a broad range of companies, agencies and service providers show how much interest there is in honouring excellent brand management.

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