In the jungle of e-commerce

Welcome to the jungle of e-commerce – have you got your machete? E-commerce technologies are developing faster than you can say ‘headless’. Platforms come and go, trends such as composable commerce or MACH promise the future – but which solution is really the right one? And then this: SAP is ending support for Commerce On-Premise (formerly Hybris) in 2026. Surprise! Those who don't have a strategy now are lost in the Amazon jungle without a map.

The reality? There is no easy way. You'll come across many different manufacturers in different shapes and sizes. Follow the first platform that comes along and you risk ending up in an expensive cul-de-sac. Monolithic or modular? Cloud or on-premise? Headless or with brains? The decisions are complex – but that's exactly where we come in.

adesso will navigate you through the jungle – across all manufacturers, strategically and with a full-service approach that not only considers e-commerce, but the entire digital ecosystem. And all the way through. Pack up your compass, we'll show you the best way!

Disorientation instead of growth

Many e-commerce architectures resemble a wild jungle: grown over years, with countless systems and tools entwined like vines – often without any clear pattern. What once served as a stable basis has developed into an impenetrable tangle of data sources, interfaces and processes. What's more, it is becoming increasingly difficult to integrate the various systems efficiently. Over the years, many companies have integrated a variety of systems and tools that do not always harmonise in terms of functionality and technology. This historically grown, highly fragmented system landscape can become a problem at some point.

So the question is not just which technology is right for you, but how your entire e-commerce business can be future-proofed. And that's exactly where we come in.

Our solutions

The right path instead of one-size-fits-all solutions

There are many standard solutions, but are they the best choice for your company? adesso relies on cross-vendor, technology-agnostic consulting that focuses on your individual requirements. Whether you want to optimise an existing system or are facing a complete reorientation, we analyse your current architecture and show you realistic options for action. No ready-made answers, but tailor-made strategies. Our core concern is to find the best match for the customer's needs. Our goal: no flying blind, but a clear orientation.

Move2Cloud – migration with a plan

End-of-support for SAP Commerce On-Premise is getting closer and the question is no longer whether, but how the change should be designed. Not all clouds are the same: from public to private to hybrid models, there are many ways to go. Our experts will help you find the best approach for your system landscape – efficient, future-proof and without unnecessary complexity.

Readiness Check – Where do you really stand?

Before you make any decisions, you need clarity: How fit is your current architecture for the future? Where do you have technical debt? Which processes can be modernised and where are there likely to be integration hurdles? With our Readiness Check, you get a well-founded analysis of your current situation – the basis for a viable strategy.

AI – Smart technologies for real added value

‘Artificial Intelligence’ or AI is no longer just hype, but a real game changer in e-commerce. From personalised recommendations to dynamic pricing and intelligent automation – AI can make all the difference. But the key to success lies in using it correctly: data must be intelligently linked and analysable in real time for AI to reach its full potential.

Solutions like SAP Business Data Cloud (BDC) make exactly that possible. It creates a unified data basis across systems and enables seamless integration of AI-supported applications. This makes it possible to use customer data efficiently to make better decisions, create personalised experiences and control commerce processes even more precisely.

But where is it really worth using? We'll show you how to integrate AI into your commerce strategy in a targeted and pragmatic way – without investing in expensive pilot projects with no ROI.

Best of Breed vs. Best of Suite – The right architecture for your business

In the dense jungle of e-commerce, there are two paths that companies can take: the safe, well-trodden path of an integrated suite or the flexible route of individually combined best-of-breed solutions. Both have their strengths – but which is right for you? The decision depends on your goals and resources. While best-of-breed offers maximum flexibility and innovation potential, an integrated suite can significantly simplify management and maintenance. We help you weigh the pros and cons for your business – with an architecture that works not only today but also tomorrow.

Our approach: technology diversity, strategy and customised solutions

Every e-commerce architecture is as unique as the company behind it – that's why we don't offer any off-the-shelf solutions. Instead, we take a holistic, individual approach:

Technology diversity and custom development – your tailor-made survival guide

We are not tied to a single provider, but have a broad network of technology partnerships. Whether best-of-breed, a fully integrated suite or customised individual development. Your business sets the direction – we supply the right equipment.

Strategy and requirements workshops

Before we talk about solutions, we listen. At the beginning of every e-commerce project, there is a requirements workshop. We bring all stakeholders together and define must-haves, should-haves and nice-to-haves. We identify bottlenecks, potential and the best strategy for your digital future. True to our motto: We just do it!

Best fit instead of one-size-fits-all

Based on the insights gained, we develop an individual solution that perfectly matches your needs. Whether it's cloud migration, system modernisation or a complete technology change – we show you the best way forward and support you every step of the way.

Our goal: technology that not only works, but also really advances your business.

End-to-end: keeping the entire ecosystem in view – with adesso

E-commerce can only be sustainable if all systems along the customer journey are seamlessly integrated. An isolated online shop is no longer enough – product data (PIM), digital assets (DAM), content management (CMS), customer information (CRM) and ERP processes must be intelligently linked.

That is why adesso always views e-commerce as an overall system. We analyse the entire value chain, from the data source to the customer experience, not just individual platforms. Our goal is to develop an architecture that is optimally aligned with your business processes, integrates existing systems and lays the foundation for future innovations.

Conclusion: the best route is your route

In e-commerce, there is no paved highway that gets everyone safely to their destination – only narrow, overgrown paths that vary from company to company. With adesso at your side, you have experienced guides who know the market and will lead you safely through the maze of possibilities. We support you with a strategic approach that not only takes e-commerce into account, but also your entire digital ecosystem. No buzzwords, no standard solutions – just a clear plan for sustainable success.