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adesso Blog
15.07.2024 By Eva-Maria Kynast
Digital accessibility: opportunities, challenges and legal requirements
Is it still a major challenge these days to make digital services equally accessible to everyone without anyone being disadvantaged? Let's find out what digital accessibility means, who it helps and why this topic should be focussed on even more.
Read more03.07.2024 By Kim Wesche and Laura Schöning
Efficient e-commerce solutions: Contentful now a strategic partner of the SAP Commerce Cloud
In our blog post, you can find out about the benefits of the new focal partnership between the SAP Commerce Cloud as a shop solution and Contentful as a CMS.
Read more07.06.2024 By Michael Welp
How artificial intelligence will revolutionise online marketing in 2024
In 2024, online marketing is no longer just about using artificial intelligence, but about combining different AI technologies with each other to map complex workflows. This combination enables the seamless and efficient implementation of marketing strategies. In this blog post, you can find out what such integrated AI workflows can look like and which use cases are particularly exciting.
Read more22.03.2024 By Albert Bowinzki
Moments That Matter - The customer journey as a beacon in CEM
Companies are faced with the challenge of inspiring their customers with customised experiences. In my blog post, I show how a customer journey is at the heart of customer experience management. You will learn how companies can pave the way to long-term customer loyalty with a holistic approach.
Read more02.11.2023 By Laura Schöning
Is AI the next step forward in the evolution of content management systems?
Looking back, CMS systems have been on an amazing journey, going from simple text editors to highly customisable platforms that can now be used for a wide range of applications. In my blog post, I will look into the evolution of CMS and explore how a combination of CMS and AI tools can generate added value.
Read more14.08.2023 By Mia Rauchschindel
How to use psychological triggers and consumer buying behaviour for your next advertising campaign
Digital advertising gives companies the opportunity to influence people’s buying behaviour and reach the appropriate target groups in a targeted way. But how can we anticipate users’ buying behaviour and build in the right psychological triggers? I will show you how to take your campaign to the next level using the involvement matrix and different psychological triggers.
Read more04.08.2023 By Jana Kersken
Successful social media competitions – how Em-eukal increased its brand awareness
Learn how to effectively use paid ads in your Instagram competition campaign to increase your brand exposure. Gain valuable insights into how to use paid ads to reach the right audience, find the best time for your campaign and choose the best prizes.
Read more24.07.2023 By Ingo Gregus
How insurance providers can get more out of their technical platforms
In a world where your customers are constantly connected and have access to a wealth of information and options, it is more important than ever to choose the right technology platforms to optimise interactions. This blog post will show how insurance providers can increase their efficiency and boost sales by choosing the right platforms.
Read more18.07.2023 By Sarah Maulbetsch
E-mail campaign management with marketing automation
When it comes to the digitalisation of sales and marketing processes, companies are now looking into the rollout of a marketing automation tool. However, they need to do much more than implement the right tool. The real work of the marketing department is just getting started. In this blog post, I’ll show you how to take the next step in a smart and professional way
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