Our latest study shows where companies stand when it comes to customer centricity and how data-driven strategies and artificial intelligence (AI) can unleash untapped potential.
It offers in-depth insights based on the experiences of 250 managers from five key sectors and provides practical recommendations for action. The study focuses on the specialist areas of marketing, sales and service and how these can be optimised in a customer-centric way. At the same time, the Customer Centricity Study shows how innovative technologies and the correct use of data can make a decisive contribution to sustainably strengthening your customer focus and securing strategic competitive advantages.
