Over 40 experts summarise the current state of AI use in companies: from strategic orientation to structuring projects, from finding AI use cases to addressing customers.
On more than 380 pages, the authors describe - in a practical and generally understandable way - how AI works in companies. The focus is on the banking, energy, health, retail, manufacturing, public administration and insurance sectors. The content is supplemented by cross-sectional topics such as customer communication, AI in mobile applications, chatbots, customer experience management and new work.