Changing customer requirements, ever-fiercer competition, internal business processes: in today's world, there are so many changes to master.
Customers have become increasingly demanding and above all else, insurance firms need to put customers' needs and desires centre stage. The general rule here is that only satisfied customers are loyal customers. This is why a customer-centric approach is a fundamental keystone when it comes to keeping up with the new digital competition and maintaining – or even increasing – your market share.