Everyone is talking about generative language models with artificial intelligence (AI). The discussions surrounding large language models (LLMs) with applications such as ChatGPT resound almost as loudly as a stadium crowd. LLMs offer enormous potential for the sports industry in particular.
We show digital and IT managers how to get off to a quick start with AI in sport.
LLMs are highly developed artificial intelligence systems based on comprehensive machine learning. They understand, generate and react to natural language. These models enable the entire sports industry to work more efficiently, offer fans personalised products and make data-driven decisions.
Systematically collecting, evaluating and analysing information and data is often very complex and time-consuming. Especially in the fast-moving sports industry, AI and LLM can be an ideal addition to existing resources in the future.
adesso Sports supports clubs, associations, marketers and sponsors with advice and customised solutions based on the latest technological developments in the field of AI and LLM. Possible areas of application extend along the value chains in the areas of B2C, B2B, athlete performance and media.
We will show you how you can utilise AI and LLMs for your sports business in the future using various use cases that combine innovative strategies and advanced technologies to increase your performance, efficiency and competitiveness.
Supplement traditional editorial sports reporting with LLM. Individual content offerings, tailored to each fan, reported from the perspective of their favourite athletes, are no longer a dream of the future. Match reports via ChatGPT from the eyes of specific players? No problem! Using LLM, experiences described from the perspective of an athlete are now even more authentic. You can experience the World Cup winning goal from Mario Götze's perspective, Novak Djokovic's Wimbledon final or Lewis Hamilton's Formula 1 victory in a unique way.
Merchandising, ticketing and membership advertising have seen a clear trend towards online purchases and contracts in recent years. However, cancellations and exits in the purchasing process continue to weaken the customer journey. With LLM, you can therefore provide your users and fans with an intelligent assistant that guides them through the checkout process and increases conversion rates. From the initial contact to the intuitive product selection to the delivery of the eTicket, the assistant supports your customers in finalising the online purchase.
In recent years, sports rights holders have been able to increase their digital revenues enormously through social networks. Providers such as Meta or Twitter are making it increasingly difficult to access fans and thus monetise their own content. Strengthening your own digital offerings (owned media) is becoming increasingly important. Increase traffic to your own websites through data-driven analyses of search queries and hits. Use the potential and improve your conversions through automated optimisation, updating and creation of fan-relevant content pages and context-sensitive ads.
Intelligent camera systems are already broadcasting sporting events live online without much manual effort. With the help of AI, cameras follow the action and broadcast it in HD quality. In conjunction with generative voice models, such as virtual commentators in real time, sports rights holders are taking their reporting to a new level, creating a smart livestream experience for fans across all sports.
In the area of sporting performance, the AI-supported evaluation of large amounts of data offers new insights through analyses and pattern recognition. Innovative applications are being created that enable better decisions for match analyses, scouting and performance diagnostics.
Coaches benefit from this in their daily work or live in competition. Crucial information on training plans, substitutions, tactical guidelines, player assessments and injury prevention is provided in real time.
The potential and possibilities of AI and LLM for the sports industry are almost unlimited. adesso Sports offers you a sporty quick start for the perfect introduction with an efficient workshop format:
We take you on an exciting journey through the world of sports and report on technologies, methods and topics that move the sports industry:
No website or brochure can replace a personal dialogue about your goals and issues.
We look forward to meeting you at your premises. Get in touch with us!
Our #adessoSports contact for your AI Quickstart.
Maurice Sonneveld +49 30 7262033-0
