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Analytics

We store data in an aggregated form about visitors and their experience on our website. We use this data to eliminate errors and improve the experience for all visitors.

A/B testing & personalization

To improve the user experience on our website, we use tools to dynamically display different content (personalization) or to test the usability of different displays (A/B testing).

Conversion tracking & retargeting

We store data about when users perform desired actions on our website in order to evaluate and optimize the success of advertising measures (conversion tracking). We also use the data to retarget users on other websites based on their interests (retargeting).

Marketing automation

We use a marketing automation tool to carry out marketing campaigns, for analysis purposes and to address customers and potential customers in a target group-specific manner. The tool is used to provide landing pages, contact, registration and download forms, to send emails and to analyse form activities and click behaviour.

We use chatbots as an additional communication channel in parts of our website. These are intended to answer simple questions and forward them to the right contact person for processing more complex requests.