GenAI in Sales & Marketing

Revolutionize Customer Engagement in Life Sciences

Seamless Customer Journeys & Personalized Engagements via GenAI

Recent years have been thrilling for marketers. We've moved from customized products to mastering omnichannel strategies, and now, with the advent of Generative AI, we are entering the era of hyper-personalized messaging. This shift offers a seamless and compelling customer experience but requires sophisticated orchestration of data and technologies. This is where my team and I excel.

Whether assessing your customer experience maturity, defining a new digital marketing strategy, refining your lead process, implementing and enhancing your CRM, eCommerce platform, CMS, or marketing automation, or running comprehensive campaigns, we provide tailored consulting and implementation services. Our expertise helps you unlock your full market potential.

Jacqueline Sutter, Principal Consultant Life Sciences, adesso SE

Strong partnerships for your success

Our Servicesand Solutions for Marketing & Sales

Strategies for Enhancing Customer & Patient-Centric Omni-Engagement

We optimize multichannel strategies to boost customer and patient engagement across digital, in-person, and mobile touchpoints. Our solutions create seamless, personalized experiences that enhance outcomes.

Empowering Decisions with Strategic Analytics

We help you leverage advanced analytics and data tools to gain valuable insights, track performance across channels, optimize your engagement strategies, and maximize the ROI of your initiatives.

Overcoming Personalization Challenges

Personalizing content across channels is often hindered by regulatory constraints, data complexity, and diverse audience needs. Our solutions overcome these challenges by integrating omnichannel strategies that ensure compliance and deliver impactful, tailored content.

Maximizing the value of Customer Data and Platforms

Our team helps you develop a data and analytics strategy to better understand and respond to changing customer needs. By leveraging customer data, we maximize Customer Lifetime Value (CLV) and drive long-term success.

Optimizing Customer Journeys in eCommerce

We optimize your website's customer journey to deliver a seamless and engaging shopping experience for biotech and OTC medication products, enhancing usability and driving conversions for long-term success.

Enhancing Customer Care

Speed, empathy, and expertise are key for good customer service. Our team leverages technologies such as chatbots and generative AI to provide instant, personalized support, streamline processes, and continuously improve the customer experience.

Optimizing Product Information Management

A well-managed PIM ensures consistent product data across all channels, enabling personalized messaging and seamless customer experiences. Our experts use AI to cleanse and enrich data, improving accuracy and efficiency.

Showcasing Social Media ROI

Our marketing and data experts support you in setting clear goals, using accurate tracking tools that integrate all channels, analyzing your data against benchmarks, and continuously improving your campaigns. We focus on engaging both healthcare professionals (HCPs) and patients to maximize impact and ROI.

Would you like to find out more?

Do you have questions about our solutions or would you like to know how we can support you? Get in touch with us.

Inquire now

Selected References

Our Success Stories

  • Medtech

    B.Braun - eCommerce & Digital Sales

    B.Braun aimed to enhance its global eCommerce shop frontend application to improve flexibility, user experience, scalability, and cloud migration readiness. adesso developed a cutting-edge solution using React.js and Next.js, enabling server-side rendering and headless operation for SAP Commerce. This solution ensures seamless cloud integration and enhanced performance. The revamped application significantly improved usability and maintainability, positioning B.Braun's eCommerce platform for future growth and scalability. Learn more

  • Biotech

    BioTech Company – Marketing Automation

    Given the company´s extremely small target group with very specific needs, a sophisticated strategy is essential to effectively reach and engage its customers. adesso developed a comprehensive digitalization strategy, which included implementing Marketo as the marketing automation tool. Thanks to the trusted collaboration, adesso now takes full responsibility for the conception, content design, and execution of marketing automation campaigns for the company.

  • Pharma

    Pharmaceutical Company - Influencer Marketing

    The company aimed to significantly boost brand visibility and engagement through a global health awareness campaign. adesso's subsidiary, Reachbird, managed the influencer segment, leveraging social media influencers to extend the campaign's reach. Overall, the campaign achieved extraordinary results, generating over 800 million impressions on social media and driving more than 6 million visits to the campaign's website. Additionally, the campaign's success was recognized with a 2nd place award at the Shorty Impact Awards.

Do you have any questions?

No website or brochure can ever trump a face-to-face discussion about the goals and issues that are relevant to you. We look forward to meeting you in person. Get in touch with us!

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