AI-driven automotive consultancy

Today, many purchasing decisions are made online before a customer even goes to visit a retailer. That is why it is vital that original equipment manufacturers (OEMs) provide the right product information and digital solutions to help customers make informed decisions online.

Choosing the perfect car from a multitude of models and configurations is a real challenge these days, as customers are confronted with a flood of information. OEMs face the challenge of advising their clientele and increasing their confidence in their purchasing decisions so that they can find the most suitable vehicle for them, regardless of their level of knowledge and experience.

With an AI-based discovery solution, car manufacturers can now match their customers with the perfect car through an AI-driven question-and-answer workflow. Thanks to adesso’s support, the car manufacturer was able to implement the assistant quickly and focus on getting to know its customers better.

An AI-driven assistant now offers an intelligent solution for the difficult task of providing automotive consultancy. The software asks specific questions to find the perfect car for the customer, from how the customer will use the vehicle to what their budget is and what requirements the family have. With each answer, the system automatically narrows down the list of available options and suggests the most suitable one to the customer.

The customer can even arrange a test drive immediately after the AI-supported consultation is over. Integration with the CRM system means the customer’s information is transported seamlessly and securely, ensuring a smooth buying process.

A software-supported sales process can help to increase sales and conversion rates. Implementing an AI-based solution offers additional advantages:

• 1. The effort for providing individual consultancy for potential clientele is reduced.
• 2. The customer is guided through the autoconfiguration process.
• 3. The number of abandoned car configurations and possible purchase cancellations is reduced.

From a technical point of view, an AI assistant helps to clean up product data that has been compiled from various sources. This creates a uniform data structure and eliminates inconsistencies. Semantic enrichment adds customer-relevant information to the product information.