The adesso Sports Platform supports clubs in serving various digital channels such as mobile applications, voice assistants, smart TVs or web interfaces with customised content. Well-known clubs such as Borussia Dortmund, Hertha BSC, Hamburger SV and FC Augsburg are already using the platform to customise fan experiences. With the takeover and further development of the platform and applications by adesso, the IT service provider and SPORTFIVE are ensuring that the solutions will continue to meet the highest quality standards in the future and that the latest digital trends and innovations will be incorporated into further development.
Customised solution for the sports industry
The adesso Sports Platform backend solution is a content aggregator that enriches relevant content for clubs and delivers it to fans via various channels. For editors at clubs, associations and sports organisations, the platform is a multifunctional tool for optimally shaping the fan journey and bringing fans as close as possible to their club or association.
The centrepiece of direct contact with fans is the “Matchday widget”: it offers them an intensive and interactive match and sporting event experience in the stadium, in front of the TV or on the move. Editorial teams can target specific user segments, comment live on match events and statistics, send push notifications and set marketing accents. The platform also enables the integration of social media and video content, surveys and other interactive features.
