The survey doesn’t make good reading for the health insurers, particularly in relation to their communication of premium rises. It found that 40 % of respondents did not think that the increase was justified or could not recall the changes being explained to them. Most insurers cited “a general rise in costs in the healthcare industry” (60 %) or “higher costs for medical treatment” (29 %) as the reason for the change.
So are rising costs the issue, or the way in which the changes have been formulated? Most insurance customers (58 %) stated that they did not understand the reasons given by the insurers. 38 % of respondents even said they were considering a switch in health insurance provider due to the increase in premiums.
