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The process-oriented organisation is an approach to business management that focuses on business processes. The goal is to make processes more efficient and thereby increase the company’s productivity and profitability. In the course of this, the focus is on the needs of clientele and attempts are made to help them as quickly and efficiently as possible. Process orientation can be implemented in different ways, but they all have the same goal: satisfying customers. In this blog post, you will learn all about the power of process orientation and why it is so successful.

Process orientation as the key to success

Process orientation is an excellent way to help companies and organisations become more efficient and productive. It enables processes to be reviewed, optimised and standardised in order to improve efficiency and performance. These procedures help in dealing with problems and challenges that might arise.

Process-oriented methods can strengthen companies in all sorts of ways:

  • First of all, they can simplify and accelerate the workflow.
  • Secondly, resources can be better utilised, which means that costs can be reduced.
  • Thirdly, they can ensure that all employees stay up to date.

Process orientation also helps to develop effective strategies for corporate communication. Ultimately, by agreeing on a common language, all employees can be united under a common goal: the success of the company. This makes it possible to carry out faster decision-making processes, as everyone is on the same page and heading in the same direction.

Process orientation also enables better cooperation with customers and partners. With everything going according to plan and everyone pulling in the same direction, it will be easier to finalise products or services more quickly or turn ideas into reality. Thus, process orientation provides clear competitive advantages over other companies in the industry.

Process orientation as the key to greater efficiency

Process orientation is an approach that helps organisations increase their own efficiency. This approach focuses on the process as the centre point of the company. It aims to take control of a process and optimise the results. Process-oriented organisations define goals, measure and monitor results and adapt to changes.

Because customers are served more efficiently, customer satisfaction increases. Costs are reduced because unneeded human resources are saved. Quality control also improves, as it is possible to measure the results of each stage of the process.

To get the most out of the business, processes need to be tracked and continuously monitored. This includes the possibility of introducing methods such as Lean Six Sigma or the Agile methodology. These methods help to integrate repeatability and scalability into business processes to achieve greater efficiency.

By implementing process techniques and using the latest technologies, organisations not only increase their efficiency, but also their productivity. Many companies, whether large or small, have realised that investing in these strategies is worthwhile.

This means in the long run, it is worth it for companies to work in a process-oriented manner – not only because of the increased efficiency and productivity in general, but also because of the competitive advantage they gain over other companies. With more process-efficient organisation, companies have created more capacity for innovation and expansion – which ultimately benefits the company’s growth.

Why is it important to be process-oriented?

Process management is an important part of work in any organisation. It helps create a highly effective framework for planning, executing and controlling all organisational processes. A well-defined process helps to make the workflow more efficient and increase productivity in every area of an organisation.

Processes are important for communication within the company. If all team members are informed about the same standards, they can work efficiently with one another and solve problems faster. A centralised approach to managing processes helps to better manage information and do away with unclear responsibilities.

The key to success lies in correctly implementing and allocating processes. This includes selecting the right tools and technologies as well as defining responsibilities and powers within the company. Doing this accelerates process in order to free up more time for other tasks or to apply new ideas or approaches at an earlier stage.

How can a process-oriented strategy be implemented?

If companies want to implement a process-oriented strategy, it is crucial that they understand the concept of process orientation. A process-oriented strategy involves developing a system of clearly defined and aligned processes in order to achieve a specific business goal. This basically means that every step in the value chain is geared toward the company’s performance and efficiency – from product development, marketing and advertising all the way to delivery and customer service.

It starts with the creation of an outline of all relevant business processes – from production to processing. Once this model is defined, companies can see which processes need to be made more effective in order to increase competitiveness and reduce costs. Companies also have to look for ways to improve the efficiency of their customer experience. This can be done by minimising the rate of abandonment in the ordering process or by using new technologies such as chatbots. Systematic analyses of customer experience processes help to develop ideas for improvements and gauge feasibility in this context too.

It is important for companies to regularly take time to review and optimise their processes in order to maintain an effective system for process-oriented strategies. With the right tools, companies can ultimately strengthen their business and achieve more success in the long term. A process-oriented strategy can help to better understand companies as a whole and get all employees pulling in the same direction – which will ultimately help to make the business more successful in the long run!

Why do process diagrams help?

It is important for companies to focus on improving their processes. However, this can be difficult, especially when trying to understand and improve an extensive process. Using visualisation methods is one way to overcome these difficulties. These methods can help to model the entire course of the process using visual elements.

The first step in visualisation is to create a diagram or flowchart. These make it easier to understand and manage the course of the process. With the flowchart method, all responsibilities for each step in the process can be identified and presented in a way that is visually appealing.

Process mining is another visualisation method that companies can use to map how different parts of the process interact with each other and what happens at different stages. It helps to identify bottlenecks or performance problems in the course of the process.

By combining different visualisation methods, any company can add a new dynamic to its process orientation projects and thereby improve its customer service and identify potential savings in terms of costs and time.

Conclusion: the advantages and disadvantages of process orientation

All said, process orientation is a highly efficient way to manage and optimise business operations. However, if companies are not prepared to invest in implementation and can provide necessary frameworks and training materials, and possibly engage external consultants, there is a risk that the success of the process-oriented strategy will be compromised. Therefore, it is crucial for every company to consider which benefits it wants to gain from process orientation and which resources it is willing to invest in its implementation before beginning to implement it.

What we have to offer

In today’s fast-paced world, it is important to automate work steps in order to save time and increase productivity. Technologies and tools can be a tremendous help when it comes to automating processes. By using technology and tools, companies can make their work processes more efficient and achieve more results.

Get in touch with us so we can work together to identify all your options and make your company even better!

You can find more exciting topics from the adesso world in our blog articles published so far.

Picture Mike Deecke

Author Mike Deecke

Mike Deecke is a Managing Consultant in adesso's Organisational Consulting division. Because success is not a matter of chance, but depends on the right decisions, Mike advises success-oriented decision-makers on transformation issues before the implementation phase begins. So that the right things are done right by the right people.


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