Customer Engagement & Commerce

Companies can no longer avoid omnichannel commerce: These days, your customers expect to be able to shop and use services at every one of your touchpoints. So align yourself accordingly – with all your infrastructure, departments and processes. Our experts support you in creating consistent shopping experiences across all channels, languages and countries and also help you to optimise your buying processes and increase your conversion rates and sales.

To be profitable in digital business over the long term, all your processes must be geared towards the needs of your customers. It is no longer enough to simply offer digital shopping options. Modern customers are used to being able to order conveniently at any time and from anywhere. Different touchpoints are used and the customer journey is expected to be consistent, complete and efficient across all contact options.

What has long been standard practice in the B2C sector is now also spreading further and further in the B2B environment. Companies now have to do more than just make their products and services available in shop systems or on e-commerce platforms. Nowadays, the goal is to make shopping an experience. To achieve this, it is worth investing in new or existing shop systems that enable a comprehensive omnichannel shopping experience.