Mobilisation of Customer Information with in|Motion

Extensive information and services relating to public transport in Hamburg are now also available to HVV passengers on their mobile phones in a form optimised for those devices. The response has been tremendous. Shortly after launching its mobile portal, HVV received over 200,000 unique visitors to its mobile pages each month.

The ‘HVV News’, ‘Tickets’, ‘Transport network’, ‘Good to know’ and ‘My HVV’ tabs can now be accessed on all devices at any time and from any place. Users can create their own personal timetable on the mobile site or access timetables for any of the over 10,000 stops in the HVV catchment area. In keeping with the Hanseatic city’s international character, the HVV’s mobile Web content is also available in English. The ‘Visitors’ tab also offers tourists the information they need while on the move along the Elbe.

Customers can use their smartphones’ GPS function to determine their current location. This function also allows them to enter an individual place of departure and destination, if they consent to using the tracking function. If the customer consents to using the tracking function, the point of departure and destination are automatically entered into ‘My HVV’. The ‘My HVV’ function then stores this information so that the user can always plan their journeys based on their current location, using GPS coordinates.

The multi-channel platform in|MOTION served as the technological basis for the process of transferring content from the existing HVV website to the mobile devices that are used to access the mobile portal.