Market access and marketing

We provide you with consultation and support for the following topics, or take them off your hands completely:

• Segmentation and focus on the relevant market segments and the potential customers within them
• Precise identification of users (B2C, B2B, care providers, patients and so on)
• Experience-based configuration and setup of the relevant marketing channels
• Development and drafting of marketing messages and the construction of a comprehensive value story for all relevant target groups
• Marketing (display and banner ads, search engine optimisation, influencer marketing)
• Information for and engagement of target customers, key opinion leaders (KOLs), care providers and patients.
• Efficient lead generation and conversion
• Pricing strategy development, price management, price negotiations and identification of alternative remuneration options
• Price negotiation support, for example, for negotiations with the German National Association of Statutory Health Insurance Funds (Gesetzliche Krankenversicherung-Spitzenverband, GKV-SV)

You need to identify the right market segments, users, target customers, sales channels, campaigns and so on. This approach to monetisation is crucial to the success of your product.