Market access and marketing
We support you in successfully entering the market
Who are your actual customers and through which channels do you reach them? Who is paying for your health app or digital health app in Germany? What is the appropriate price and how do you negotiate it? How do you prove its benefit? We ensure that you successfully enter the German market.
What do we offer?
We provide you with consultation and support for the following topics, or take them off your hands completely:
- Segmentation and focus on the relevant market segments and the potential customers within them
- Precise identification of users (B2C, B2B, care providers, patients and so on)
- Experience-based configuration and setup of the relevant marketing channels
- Development and drafting of marketing messages and the construction of a comprehensive value story for all relevant target groups
- Marketing (display and banner ads, search engine optimisation, influencer marketing)
- Information for and engagement of target customers, key opinion leaders (KOLs), care providers and patients.
- Efficient lead generation and conversion
- Pricing strategy development, price management, price negotiations and identification of alternative remuneration options
- Price negotiation support, for example, for negotiations with the German National Association of Statutory Health Insurance Funds (Gesetzliche Krankenversicherung-Spitzenverband, GKV-SV)
Your benefits
You need to identify the right market segments, users, target customers, sales channels, campaigns and so on. This approach to monetisation is crucial to the success of your product.
Our solutions at a glance
Build your Health App with our software-based solutions - more efficient, regulatory compliant and affordable. Help your policyholders faster by accelerating your time to market.
Do you have any questions?
Would you like to find out more about Personal Health, do you have questions about our services or would you like to find out how we can specifically support you? Get in touch with us!