adesso Blog

A relaunch should make a website better, more modern and more successful. If you factor search engine optimisation (SEO) into your relaunch, you can ensure that it is a major success. In my blog post, I’ll take a look at the most important things you need to seize the opportunity to improve and prevent your website from becoming invisible.

The company pension scheme is promoted by the German Act to Strengthen Occupational Pensions (Betriebsrentenstärkungsgesetz, BRSG) of 2018. This provides a state subsidy for employers who pay their low-income earners a company pension. But who is a ‘low-income earner’ and how much is the contribution? What challenges do insurance companies and pension providers have to face? And how can these be overcome? I’ll explain all in this blog post.

With its software-as-a-service (SaaS) solution, the SAP Sales Cloud, SAP offers a cloud-based customer relationship management system that is supposed to improve the relationship between a company and its customers. I explain what this is all about in my blog post.

Since 2016, utility companies in Germany have been obliged to digitalise their metering operations by the German Metering Point Operation Act (Messstellenbetriebsgesetz). Up to now, this has primarily focused on the electricity sector, but that is about to change with the draft bill for the Regulation on the Amendment of the German Heating Costs Ordinance (Verordnung über die Änderung der Heizkostenverordnung), which will also focus on submetering. In my blog post, I will explain everything you need to know about this topic.

Lots of people still have reservations when it comes to transitioning to the cloud, especially when the conversation turns to the issue of data security. Complete transparency is an important promise that Microsoft makes to its customers, which is a crucial milestone in the right direction towards building a meaningful position of trust. In my blog post, I would like to give you an overview of the current efforts that Microsoft is making with regard to its cloud.

In my blog post, I would like to give you a general overview of the importance of a contemporary corporate culture that meets VUCA requirements in conjunction with digital solutions – among other things, with regard to 360-degree customer service in the insurance industry.

In the context of cloud strategies, terms such as cloud native, multi-cloud and cloud agnostic are often used. In my blog post, I classify these terms and show the consequences for companies.

In times of WhatsApp, chatbots and artificial intelligence, giving insured persons the chance to reach insurers via any channel is a goal that does not always succeed in the insurance industry. If you look at the developments taking place in the insurance market, you will see that it is no longer just about being individually accessible but that it is more a matter of winning the customer (digitally) where they are and where they move around. Hobbies and passions come to the fore and, as a consequence, interfaces to ecosystems. But what makes ecosystems interesting for end customers, insurers and brokers?

Marketing automation solutions have long since proven to be successful for many companies. Used correctly, marketing automation is the perfect tool to identify leads and rank them based on user behaviour and past actions. Read our blog post to find out how this works, what advantages marketing automation offers and what you should watch out for.