![Pen and notebook on a desk Pen and notebook on a desk](/adesso-de/global/fotos/stills-moods/adesso-blog-dsc4899_W640xH864_CUTOUT.jpg)
adesso Blog
28.09.2021 By Viktoria Düngfelder
The dark side of UX - design patterns that manipulate users
Dark patterns are interface designs specifically designed to deceive. They trick users into performing certain actions that they did not intend and that may be contrary to their interests. In this blog post, I demonstrate the power of UX design.
Read more21.09.2021 By Annabelle Knappe
Everything you need to know about influencer marketing
Influencer marketing has become more professionalised in recent years and is now a recognised discipline in the marketing mix. According to various studies, companies have been increasing their influencer marketing budgets each year since then. But when does a person become an influencer, what exactly does influencer marketing mean and what are the benefits and challenges that come with it? You'll find out answers to these questions in this blog post.
Read more17.09.2021 By Jan Jungnitsch and Ann-Kathrin Bendig
From black box to white box
The decision-making process, i.e., how an AI arrives at its result, must be comprehensible and transparently communicable to all stakeholders. This is especially true within the insurance industry. Meaning a transformation of the black box into a white box is needed. This is where Explainable AI (XAI) comes into play. We explain what this is all about in our blog post.
Read more14.09.2021 By Stefan Schmid (Gastbeitrag InsurLab Germany)
Offering is tough, purchasing is tougher
Purchasing is tougher. The road to the digital transformation of the insurance industry is rocky. But we’re on the verge of a breakthrough. Corporate startups will be only one of the many manifestations of a newly digitalised insurance industry. Other manifestations will include new platforms, non-corporate startups and solutions created by tech players. In this blog post, I explain why this is the case and why corporate startups will be making a significant contribution.
Read more09.09.2021 By Philipp Storck
The SAP Service Cloud – what it’s really about
Customers deserve professional service. Good service goes hand in hand with sales. They both draw on the same data from the same sources and round it all off to create a customer experience that is second to none. SAP Service Cloud is just the right solution to deliver flawless customer service. In my blog post, I’ll describe the benefits and added value that SAP Service Cloud can offer companies.
Read more08.09.2021 By Manuela Schwarze
Democratisation of IT – the catalyst for innovation and value creation
IT and business come together to form a value creation system in which the democratisation of technology is shifting the areas of responsibility and new processes and organisational structures are emerging. At the same time, there is an opportunity for a new culture of cooperation. I explain how this all ties together in my blog post.
Read more07.09.2021 By Miriam Eckardt
Talkwalker: the ideal social listening tool for brand monitoring
Social listening can be used to analyse and monitor social media channels, blogs or websites with regards to brands, competitors or products, to name but one example. It enables you to monitor conversations, gain new insights and leverage this information to define possible strategies or approaches. In my blog post, I’ll explain why social listening is important and what added value the Talkwalker tool has to offer in this respect.
Read more25.08.2021 By Kim Lauenroth
Understanding digital as material
Digitalisation is on everyone’s lips. Everyone is talking about it. My perception, however, is that we usually talk about digitalisation in far too abstract a way and forget what is happening at a more concrete level. The ideas of digital material from the field of digital design offer a nice alternative way to talk about digitalisation.
Read more20.08.2021 By Nicole Gaiziunas
It’s a trap: how we avoid the most common pitfalls of digitalisation
When it comes to digital progress, we repeatedly criticise the status quo of digital infrastructure and tools in companies in Germany. But if we only ever talk about the technical side, we fall into one of the biggest traps of digitalisation: digital transformation is not achieved by simply updating hardware and software, but above all by changing the way people think.
Read more