adesso Blog

Our blog series presents results from the current adesso study ‘What online shoppers want and companies offer’. We asked online customers about their customer satisfaction in e-commerce and representatives of companies about what they do in terms of customer experience. We compared the results, and there were several areas where the responses from the two sides diverged. In this blog post we introduce the topic ‘offline meets online’.

Our blog series presents results from the current adesso study ‘What online shoppers want and companies offer’. In it we asked 1,000 online shoppers what makes for a good customer experience and polled hundreds of companies to find out what they do to ensure online customers have a pleasant shopping experience. Comparing the results produced some interesting insights and revealed gaps in the responses from the two groups. This article will focus on personalised marketing, marketing automation and account-based marketing.

The reinsurance business is extremely complex because of the many different types of processes and actors involved. As a result, there have been barriers to digitalisation at many companies due to the risks that come with complexity. However, potential opportunities are missed because of this. Dennis Hensch outlines what steps reinsurers can take to prepare for the digital transformation and how they can minimise risks.

I was asked by a group of colleagues to pentest a portal to check that it is secure. As luck would have it, the test revealed only a small number of security vulnerabilities. There was one that really stood out, however. I’ll explain what it was and what took place after the vulnerability was discovered in my blog post.

Pensions are important for every employee. They have the right to request from their employer that part of their future earnings – up to four per cent of the contribution ceiling for the statutory pension fund – are paid into their company pension scheme through the conversion of earnings into pension contributions (deferred compensation). This is an important measure to protect workers from old-age poverty. But everything has now changed due to COVID-19. To reflect the new reality, the 2022 contribution ceiling is set to be reduced under the draft bill from the German Federal Ministry of Labour and Social Affairs (Bundesministerium für Arbeit und Soziales, BMAS). How and to what extent are company pension schemes affected by this change? What challenges does this pose for companies, employees, insurance companies and pension providers? And how can these be overcome? You can find answers to these questions in the following blog post.

The new blog series presents results of the current adesso study "What online shoppers want and companies offer": Parallel to the 1,000 end consumers, we also asked 373 companies what they do in marketing and sales to ensure that online shoppers like to shop. The result was an exciting comparison that revealed a number of gaps. The blog series kicks off with the topic of customer experience.

Self-organisation is a guiding principle of the agile working model. But what does self-organisation mean for leadership work in real terms? And how is it possible to ensure that the strategy is still pursued? In this post, I’ll be providing further information on the self-organisation of agile teams and their leadership from the perspective of management and executive-level staff. Along with that, I will also outline the approach a company needs to take when developing the organisational framework if it wants to become more agile.

The impact of digital transformation is also being felt in the lottery industry. Covid-19 has placed companies in the sector under immense pressure, with many customers unable to purchase lottery tickets at sales outlets once the lockdown was imposed. In addition, not all providers allow legal online gaming yet. It is high time that the industry address key trends that influence the lives of its customers and, ultimately, its bottom line. This blog post outlines five trends that lottery companies must now be ready for.

Insurers would be well advised to start thinking about their customers of the future today. Two of the main reasons for this are the ageing out of existing customers and the ever-faster pace of digitalisation. But who will they be and what is important to them today? In my blog post, I’ll give an initial glimpse into the future generation of customers. Along with that, I’ll also be describing a persona of future insurance customers.