adesso Blog

Marketing automation is a buzzword. It’s intended to help digitalise various aspects of sales and, at the same time, professionalise marketing content. But what are the triggers for this type of change in thinking? How complex is it to access marketing automation and what benefits can it offer? In this blog post, I provide clarity on the topic and offer a possible starting point.

The core task of insurance sales is to generate new customers and to ensure existing customers remain loyal to the company in the long term by providing ongoing consultancy and managing their needs. The key to success is to individualise each customer to the greatest extent possible through deliberate actions and recommendations. In our blog article, we show how this can be achieved and why insurers need to be proactive.

It’s critical to have all the information about a complex cloud infrastructure’s multitude of components in view at all times. In order to be able to offer our customers in the cloud environment a professional solution for monitoring and alerting, we’ve decided to partner with Datadog. I explain what this is all about in my blog post.

BiPRO e.V. sees itself as the insurance industry’s institute for standardisation. Having been successfully implemented standards in the technical world of BiPRO RClassic, these standards have been used productively in the market for various processes and data exchange for quite some time. In this blog post, I explain how the BiPRO is taking a step forward with RNext, and not just in terms of technology.

How many kilometres of travel need to be saved to make a video conference ‘greener’ than a meeting or, in the end, isn't operating remotely generally much more resource-intensive than working traditionally on site? In my blog post, I introduce you to the Green Cloud Computing methodology and use the ‘video conference’ example calculation to answer the question of whether it is more environmentally friendly to attend a meeting on site or remotely from home.

Many companies struggle to develop a true cloud strategy. In addition, it’s often unclear which concrete steps have to be taken to transfer the applications after the decisions to switch to the cloud and which cloud provider to use have been made. In my blog post, I’d like to fill this gap by presenting concrete steps on how to proceed so that decision-makers can get started effectively.

The increase in the share of renewable energies in electricity production makes new power plant deployment planning necessary in Germany. However, as the energy system has not yet been adapted to meet these requirements, the Redispatch 2.0 mechanism is being introduced. In our blog post, we explain what it is all about and why exactly redispatches are necessary.

Generation Alpha describes all children born between 2010 and 2025. This will be the first generation to grow up completely in the 21st century and live in a world that is increasingly volatile. In my blog post, I reveal the customer requirements that have already started to emerge from this as well as the opportunities that Generation Alpha can offer insurers.

After analysing the study results on the topics of customer experience, personalised marketing and offline meets online in the past weeks, we now turn to the area of social commerce. Some exciting findings have emerged for companies.