adesso Blog

Smartphones have been an integral part of our everyday lives for many years now. They are always there when we need them and make day-to-day life easier, whether at work or in our free time. For an app to gain users, it has to be promoted and downloaded. In this blog post, I will be taking a look at an example involving a real customer to show you which channels can be used to market an app and what advantages and disadvantages they each have.

Digitalisation has transformed the insurance industry, and companies need to develop a true omnichannel strategy to remain competitive. And that is what we will discuss today in part two of our five-part series for insurance providers. This blog post will explain the key foundations for success that keep customers happy and insurance providers competitive.

Most companies have incorporated influencers as an integral part of the company’s marketing mix, whether to increase brand awareness, improve interactions with customers or directly promote sales. I will explain why in this blog post.

How can insurance companies stay competitive and grow their business in the digital world? One way to do this is by providing an unbeatable customer experience. In this five-part blog series, we will show you how insurance providers are extracting the greatest opportunities from the customer experience and achieving real success.

A look at the past 125 years shows that there are plenty of exciting sales models that help every organisation to better understand the current sales and decision-making behaviour of modern customers and to align their marketing measures accordingly. Each of these models presents interesting ideas and approaches to the world of data-driven marketing that can help companies refine their understanding of end customers and understand them better. I will show you which models in my blog post.

Sooner or later, AI models will also be more successful in B2B than manually created and optimised campaigns. But it will be important to feed the AI well and prepare it for its task. In my blog post, I will explain whether AI-based campaign models in social advertising make B2B as easy as B2C or not.

What does SAP Customer Experience have to do with a triathlon? Like a relay triathlon, different disciplines and athletes come together to create an experience as one: SAP Commerce Cloud, Sales & Service Cloud and Emarsys work together in the SAP CX portfolio to create a seamless customer experience. I will show you how this works in my blog post.

I want to use this blog post to tell you about the dual-track agile framework, which pursues the goal of methodically aligning the different activities from conception to design to implementation within agile product development and bringing the team members closer together. The focus here is primarily on the adaptability of UX activities in terms of speed and granularity.

The automotive industry faces a major challenge in combining offline and digital experiences to create a seamless customer journey. The buzzword “metaverse” has emerged as a possible solution to this challenge. I explain what this is all about in my blog post.