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adesso Blog
17.03.2022 By Svenja Pschichholz
Unified customer profiles – why personalised communication is so important
How do I identify my customers’ individual needs? In the age of online shopping, it’s becoming increasingly difficult to communicate with customers in a way that speaks to them and focuses on their personal interests. This blog post discusses why it’s important to create customised content and how unified customer profiles (UCPs) contribute to one-to-one customer communication.
Read more15.03.2022 By Jens-Michael Blümel
Let’s talk about the sustainability of digital touchpoints
Almost every corporate strategy claims that sustainability plays a key role in it. These statements often refer to raw materials, supply chains and production processes. The marketing world, on the other hand, is very fond of talking about sustainability, but usually lacks real concepts it can apply to itself.
Read more23.02.2022 By Dominique Kompch
How do B2B portals become a place where businesses interact?
B2B portals are the ideal place to interact with customers, suppliers and partners. This is because in the current market environment, comprehensive and well-thought-out customer service has long since become a differentiating competitive factor. But what makes a good B2B portal? What should you pay attention to in practice? In this blog post, I will answer these questions and give you some tips.
Read more11.01.2022 By Heike Heger
CX study 2021: how does online business work for policyholders?
This blog post presents some exciting results of the adesso CX Study 2021 with a focus on the insurance industry and shows how online business works for insured persons.
Read more08.12.2021 By Tarik Kilinc
Personalisation – five success factors that really matter
There are some key success factors that companies should consider in the design and implementation of personalisation projects to guarantee that they are both efficient and highly effective. In this blog post, I reveal five of these factors and show you what really matters.
Read more17.11.2021 By Simon Schulte
How to digitalise your B2B sales with marketing automation
Marketing automation is a buzzword. It’s intended to help digitalise various aspects of sales and, at the same time, professionalise marketing content. But what are the triggers for this type of change in thinking? How complex is it to access marketing automation and what benefits can it offer? In this blog post, I provide clarity on the topic and offer a possible starting point.
Read more26.10.2021 By Heike Heger
CX study 2021 - Part 4: Social Commerce
After analysing the study results on the topics of customer experience, personalised marketing and offline meets online in the past weeks, we now turn to the area of social commerce. Some exciting findings have emerged for companies.
Read more20.10.2021 By Heike Heger
CX study 2021 – Part 3: omnichannel commerce and marketing results
Our blog series presents results from the current adesso study ‘What online shoppers want and companies offer’. We asked online customers about their customer satisfaction in e-commerce and representatives of companies about what they do in terms of customer experience. We compared the results, and there were several areas where the responses from the two sides diverged. In this blog post we introduce the topic ‘offline meets online’.
Read more14.10.2021 By Heike Heger
CX study 2021 – part 2: Results on personalised marketing
Our blog series presents results from the current adesso study ‘What online shoppers want and companies offer’. In it we asked 1,000 online shoppers what makes for a good customer experience and polled hundreds of companies to find out what they do to ensure online customers have a pleasant shopping experience. Comparing the results produced some interesting insights and revealed gaps in the responses from the two groups. This article will focus on personalised marketing, marketing automation and account-based marketing.
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