adesso Blog

You would think that by now companies would’ve become familiar with social media and use it as a matter of course. However, there are some things that are still being done wrong or neglected, even by long-established players. In my blog post, I’d like to point out the most common mistakes that I encounter time and again when analysing companies’ social media.

The coronavirus pandemic saw a substantial rise in the use of video conferences. But it’s impossible to imagine them not being part of our everyday work lives even after everything returns to normal. However, since video conferences also have a few disadvantages in comparison to face-to-face communication, I’d like to use my blog post to explain how AI can help to improve your attention span during video conferences.

To ensure that AI initiatives don’t fall short of their objectives, insurance providers need to take a holistic approach that also includes people – both customers and employees. As I’ve mentioned in a few of my previous blog posts, there are quite a number of challenges involved in deploying AI-based systems. This blog post deals with the specifics of the approach and how it differs from traditional projects. I will not go into regulatory aspects in this post.

Decision-makers in marketing need a promising solution portfolio to align their processes as closely as possible to the customer journey of their customers. To achieve this, internal and external systems should be able to ‘communicate’ smoothly in the background so that the customer takes away only one thing in the end: the perfect customer experience. In my blog post, I explain why interoperability is a factor for success and what role a digital experience platform plays.

The company pension scheme is promoted by the German Act to Strengthen Occupational Pensions (Betriebsrentenstärkungsgesetz, BRSG) of 2018. Employers are obliged to support their employees in building up a pension by making a contribution towards their deferred compensation. Previously, this contribution was only obligatory for new policies dated 1 January 2019 or later. As of 1 January 2022, employers will be obliged to pay this subsidy for all existing pension scheme policies. What challenges do insurance companies and pension providers have to face? And how can these be overcome? I’ll explain how in this blog post.

The penetration rate of company pension schemes in Germany has decreased once again. Despite all of the recommendations and numerous incentives, such as those provided in the German Act to Strengthen Occupational Pensions (Betriebsrentenstärkungsgesetz, BRSG), it doesn’t look anything is about to buck this trend. How can we make company pension schemes more attractive without increasing the administrative burden on employers, excluding pension providers and reducing transparency into the wide range of company pension scheme options even further? As the title of this blog post suggests, a standard product is the method of choice for increasing the uptake of company pension schemes and thus the level of retirement security for today’s workers.

Agile approaches are now very widely accepted. Scrum is often used as a framework and fixed events (meetings) are specified, among other things. Projects in the insurance industry often employ an agile approach, too. Despite that, employees and stakeholders sometimes harbour prejudices. I used to be project controller in a previous life, during which time I was involved in an agile project and was confronted with prejudices at the beginning. In my blog post, I would like to talk about prejudices and my own practical experiences regarding agile approaches based on Scrum.

Key performance indicators (KPIs) are being increasingly used as a control and steering instrument in companies and in projects. Managers also require them to be met. But what are they and what are they for? And what are the challenges and success factors in defining and calculating key performance indicators? I will explain them in my blog post.

Shopping is becoming an increasingly personalised process, which means it’s crucial that the experience is a seamless one, especially in the B2B sector. In my blog post, I will explain what you need to do to encourage your e-commerce customers to make positive purchasing decisions and how you as a provider can improve the experience you offer.