Short-term Mobilisation of Portals
Mobile phones and PDAs are equipped with constantly growing performance levels, and prices forinternet access experience a dramatic slump at the moment. Customers want to utilise the services they are used to from the internet, even when they are on the move; however, they are mostly confronted with non-optimised presentations or with massively reduced offers. This is exactly where adesso comes in with the solution in|MOTION*, which is a high-performance tool able to provide existing online portals for the mobile channel, not only on a short-term basis but also in a high-performance version.
Mobile end-devices (cell phones, PDAs, MDE, etc.) are equipped with constantly growing performance levels, and prices for internet access decrease rapidly at the moment. Internet services are thus used more and more via mobile channels. However, the mobile offer mostly is massively reduced and the presentation is not optimised for all mobile end-devices. This is exactly where adesso comes in with in|MOTION*, which is a high-performance tool able to provide existing services for the mobile channel, not only on a short-term basis but also in a high-performance version.
in|MOTION uses the existing web frontends as an interface for all processes, applications and contents. Thus backend systems need not be modified and already made investments will not have to be carried out again. in|MOTION is based on a modern integration technology and has the function of a middleware between data sources (applications, content) and the clients. It extracts data and transforms them to become compatible with the specific end-devices. The end-devices do not direct the queries directly to the desired websites but toin|MOTION. in|MOTION automatically recognizes the inquiring end device, then triggers vicariously the actual inquiry to the websites.
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* in|MOTION is being developed and distributed by our subsidiary company adesso mobile solutions (www.adesso-mobile.de)
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Project booklet in|IMOTION - Mobile Marketing
adesso mobile solutions GmbH
2011-12-01 // Schweizer Postbank setzt Mobilisierungsstrategie fort – Novum mit „Scan + Pay“
PostFinance führt mobiles Bankingportal in Zusammenarbeit mit dem IT-Dienstleister adesso Schweiz AG und der Lösung in|MOTION von adesso mobile solutions ein. Die Einführung des mobilen Bankingportals stellte einen in der Schweizer Finanzwelt einmaligen Ausbau der mobilen Services und Kundenkommunikation dar.More