Market / Sales Strategy

Strategic Analysis of the Market Environment

As far as almost all state-licensed lottery companies are concerned, the future market environment is difficult to assess. On a short and medium-term basis the state’s monopoly seems to prevail. A liberalisation of the market cannot be foreseen in the long run, but it cannot be excluded, either. Diverse political tendencies and current court cases allow the anticipation of various, at times diverging scenarios, which have to be met with a distinct market strategy.

adesso offers support in generating a market strategy. This implies first of all to work out the most plausible scenarios of the future in order to be then purposefully considered in the analysis of the fields of products, target groups and sales channels. In cooperation with the lottery company, we finally formulate a market strategy as well as directly applicable recommendations to act. Lottery companies benefit from our methodical assistance, our profound industry knowledge and from our experiences of past projects. In case you need support or consultancy in this respect, feel free to contact our lottery consultant.


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In this subject area we have already been successful in projects for the following customers:

  • SWISSLOS Interkantonale Landeslotterie
  • Westdeutsche Lotterie
  • Lotto Hamburg